Digital and Interactive Agencies offer a mix of web design / web development, search engine marketing, internet advertising/marketing, or e-business/e-commerce consulting in addition to more traditional services like advertising, marketing and branding. The digital space is defined as any multimedia-enabled electronic channel that an advertiser’s message can be seen or heard from. The ‘digital space’ translates to the Internet, kiosks, CD-ROMs, DVDs, and lifestyle devices (iPod, PSP, and mobile). Digital and Interactive agencies function similarly to advertising agencies, although they focus solely on interactive advertising services. They deliver services such as strategy, creative, design, video, development, programming, deployment, management, and fulfillment reporting. Often, digital agencies provide: digital lead generation, digital brand development, interactive marketing and communications strategy, rich media campaigns, interactive video brand experiences, Web 2.0 website design and development, e-learning Tools, email marketing, SEO/SEM services, PPC campaign management, content management services, web application development, and overall data mining & ROI assessment.
What’s a Digital Agency?